Testimonials

• 

  Changing Technologies

  Changing Technologies is creating awareness and conversions for its unique services in developing 3D printing. Nexalogy helped them obtain almost 60% more engagement on Twitter, versus what they had using only Twitter's native targeting tools.

  • Nexalogy's custom audiences have consistently shown over 100% lift in engagement rate.
  • Using Twitter Targeting tools: 61,791 impressions with a 20% engagement rate
  • Using Nexalogy discovered audience: 65, 867 impressions with a 79% engagement rate
  • Cost per conversion has decreases on average by 15-20%
  • The campaign will grow with app downloads, indiegogo, lead generation and tickets
• 

  C2 Montréal

  C2 Montréal is an immersive three-day event that appeals as much to the left half of your brain as it does to the right through a vast array of non-traditional experiences. World-renowned speakers, interactive exhibits, collaborative workshops and a collective experience all take place within a custom-designed Innovation Village built exclusively for the event by C2 Montréal.

  Those who attend appreciate the unique elements that make C2 Montréal stand out from its many competitors. However, building awareness and creating a strong online community are key, as C2 Montréal needs as many people as possible advocating its benefits to help overcome its premium price point.

  Using an array of tactics, we helped C2 Montréal organizers target potential ticket buyers, build online relationships and optimize content. Our work started eight months prior to the 2015 event with a deep dive analysis of three years’ worth of related online conversations, which helped us see where the opportunities and challenges lay. It continued with an evaluation of C2 Montréal’s core competitors.

  From there, we worked with the client to create a crawl-walk-run strategy that identified tactics to implement at different points of the consumer journey and allowed the client to plan ahead for this year’s event and beyond.

  During the event, we guided online conversations using a squad where each member was assigned specific tasks, and supported this team with a behind-the-scenes analyst who fed engagement opportunities to the team on the ground.

  In 2015, with our squad driving online conversations, C2 Montréal generated over 100,000,000 more potential social impressions than its previous record, while the event trended nationally throughout the three days.

Technology

Behind our product is a scalable distributed system that crunches and cleans data from a variety of sources around the web, producing reports and visualisations, so you don’t have to read through every tweet, blogpost, and comment. It’s a better, faster way to cut out the noise and get the in-depth insights you need to make crucial decisions.

Sources

Through a growing set of partnerships, we ingest social data from dozens of social networks and tens of thousands of discussion forums, blogs and news sites.

Scale

The scale of social data is constantly growing and often spikes during major events or unforeseen developments. The platform behind our products routinely processes millions of social media posts.

Algorithms

Nexalogy’s algorithms identify themes, people, relationships, topics and content, so you can filter out noise and focus on what matters to you.

Visualizations

Nexalogy’s data visualizations are key to the discovery process. You can interact with all social data including posts, topics and influencers via a growing set of dynamic visualizations.