SolutionsGet the insights hidden inside the data
As a leading provider of social media research technology and consulting services, we offer clients a variety of strategies allowing them to benefit from the advanced analytical power of our proprietary social data mining and analysis engine.
Changing Technologies is creating awareness and conversions for its unique services in developing 3D printing. Nexalogy helped them obtain almost 60% more engagement on Twitter, versus what they had using only Twitter's native targeting tools.
- Nexalogy's custom audiences have consistently shown over 100% lift in engagement rate.
- Using Twitter Targeting tools: 61,791 impressions with a 20% engagement rate
- Using Nexalogy discovered audience: 65, 867 impressions with a 79% engagement rate
- Cost per conversion has decreases on average by 15-20%
- The campaign will grow with app downloads, indiegogo, lead generation and tickets
C2 Montréal is an immersive three-day event that appeals as much to the left half of your brain as it does to the right through a vast array of non-traditional experiences. World-renowned speakers, interactive exhibits, collaborative workshops and a collective experience all take place within a custom-designed Innovation Village built exclusively for the event by C2 Montréal.
Those who attend appreciate the unique elements that make C2 Montréal stand out from its many competitors. However, building awareness and creating a strong online community are key, as C2 Montréal needs as many people as possible advocating its benefits to help overcome its premium price point.
Using an array of tactics, we helped C2 Montréal organizers target potential ticket buyers, build online relationships and optimize content. Our work started eight months prior to the 2015 event with a deep dive analysis of three years’ worth of related online conversations, which helped us see where the opportunities and challenges lay. It continued with an evaluation of C2 Montréal’s core competitors.
From there, we worked with the client to create a crawl-walk-run strategy that identified tactics to implement at different points of the consumer journey and allowed the client to plan ahead for this year’s event and beyond.
During the event, we guided online conversations using a squad where each member was assigned specific tasks, and supported this team with a behind-the-scenes analyst who fed engagement opportunities to the team on the ground.
In 2015, with our squad driving online conversations, C2 Montréal generated over 100,000,000 more potential social impressions than its previous record, while the event trended nationally throughout the three days.
Good community management means keeping your finger on the pulse of your community and reacting to significant signals as they happen. Nexalogy can find the topics most relevant to your followers – breaking news, rising cultural phenomena, big events, disasters – and help you expand your community while cultivating engagement.
Being tuned in to the topics of interest to your community is the best way to craft content that resonates with that group, leading to more shares and likes, putting even more eyeballs on your message organically.
YPG uses Nexalogy’s technology platform to monitor trending topics on Twitter in order to direct their content marketing strategy and increase traffic on their website.
By following influencers and listening to engaged communities in different verticals, YPG rides a wave of trending topics to keep their own content consistently relevant, so their followers keep on clicking.
Whether working in the natural resources sector or directing a political campaign, issues with a public impact are shaped by stakeholders on social media. If your organization needs to understand the social media chatter surrounding a major issue, Nexalogy can identify, map and analyze your key stakeholders, giving you a strategic edge to help you succeed in social media and beyond. Our clients often know in advance about relevant influencer positions and activities, including during crisis situations. Nexalogy’s proprietary technology and analytical acumen keeps our customers ahead of the curve.
Because of their commitment to corporate social responsibility, Petro Canada wanted to investigate social media as a source of information about perceptions of their brand, products and practices.
Nexalogy helped Petro Canada fully understand the optics of their reputation on social media by producing reports on emerging issues as they arose and evolved. This enabled Petro Canada to successfully prepare marketing campaigns, review policies, and develop appropriate corporate responses to mitigate risk and crises leading up to and during the 2010 Winter Olympics in Vancouver.
Understanding how competitors are engaging with their audience is a key input for corporate decision making. The way the public perceives a company and its competitors can change very quickly and be affected by subtle changes in the conversational landscape -a company that is tracking these changes over time has a clear advantage in the marketplace. Nexalogy’s approach to competitive intelligence not only provides information about how your competitors are perceived, but also practical strategies to help take advantage of this insight.
Nexalogy helps Ford gain insights from their social media channels, which allows them to improve their business intelligence.
Risk detection and assessment
The internet and social media can be dangerous places for a brand to navigate. Not listening to the conversations happening every day can be a costly mistake given that tomorrow’s news can be found in today’s blog post. Our analysts deploy algorithms and human insight to create world-class risk evaluation studies. That’s part of how Nexalogy offers clients advanced signal detection and assessment on social, so that you are in the know before the news breaks.
When Osisko wanted to follow the discussion around their Hammond Reef mining operation, especially with regards to negative coverage and aboriginal issues, Nexalogy provided the key insights they were looking for. Discovery of the major stakeholders and resonance of different topics directed ongoing media and outreach activities, and flagged topics which warranted further attention and analysis.
Behind our product is a scalable distributed system that crunches and cleans data from a variety of sources around the web, producing reports and visualisations, so you don’t have to read through every tweet, blogpost, and comment. It’s a better, faster way to cut out the noise and get the in-depth insights you need to make crucial decisions.
Through a growing set of partnerships, we ingest social data from dozens of social networks and tens of thousands of discussion forums, blogs and news sites.
The scale of social data is constantly growing and often spikes during major events or unforeseen developments. The platform behind our products routinely processes millions of social media posts.
Nexalogy’s algorithms identify themes, people, relationships, topics and content, so you can filter out noise and focus on what matters to you.
Nexalogy’s data visualizations are key to the discovery process. You can interact with all social data including posts, topics and influencers via a growing set of dynamic visualizations.
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