Finding Signals in the Noise of Dreamforce 2015
Not among the 170,000 who made it to Dreamforce this year? We weren’t either, but we wanted to be kept in the loop of one of the biggest tech events of the year. We used our own analytics tool NexaMaster to monitor what people were talking about on Twitter, and thought we would share the highlights:
For those new to Dreamforce, it’s an annual event where “thought leaders, industry pioneers, and thousands of your peers [come together] for four high-energy days of fun, inspiration, networking, and giving back”.
Starting by looking at the interaction map, we can see that Salesforce CEO Marc Benioff was the biggest broadcaster (in red), after Dreamforce and Salesforce. The orange nodes indicate the other folks who were mentioned with @Benioff in the same tweets. But what could Benioff possibly have to do with Foo Fighters, The Killers, Uber and warriors?
A1) Foo Fighters, The Killers, and Gary Clark Jr. played at Dreamfest and the UCSF Benefit last night. Partay.
— Katherine Hartman (@KCHartman1) September 18, 2015
— Mark Innes (@Mt_Innes) September 16, 2015
— NBC Bay Area (@nbcbayarea) September 16, 2015
To boot, the video of Benioff’s keynote on Day 2 was the fourth most shared link, garnering 10 million people who watched it live online!
The 3 links shared more than that video and the top 3 overall retweets are from… Japanese rock superstar Yoshiki. He took the stage with his crystal Kawai classical piano right before Microsoft SEO Satya Nadella’s keynote. Yoshiki’s rendition of Star Spangled Banner received a standing ovation, and was a hit on Twitter as well.
It is interesting to note that the articles floating around about Dreamforce online do not mention Yoshiki, despite his dominance on social media.
The 4th most shared tweet is Salesforce Chief Digital Evangelist Vala Afshar’s tweet of a vine with 158 shares.
— Vala Afshar (@ValaAfshar) September 16, 2015
It isn’t directly about #DF15, but a recycled tweet that he had first tweeted on September 8.
30 years of apps eating the work desk http://t.co/MlhAMvs1xH
— Vala Afshar (@ValaAfshar) September 8, 2015
Is this a successful example of riding on the wave of a trending hashtag? Or a much appreciated lighter, refreshing tweet in the #DF15 timeline that is flooded with content?
We tracked #DF15 for the duration of the conference, and noticed its peak conversation on Twitter was at 9pm PST on September 15th, day 1 of the conference. There was nothing scheduled on the official agenda during that time. Did attendees catch up on their Twitter feeds at the end of the day, thus explaining the peak? A deeper dive into the data shows signs of an after party:
— Geri Zerbini (@saberao98) September 16, 2015
Overall, the most talked about innovation on social media was Sage’s new product, Sage Live, with #SageLive being the highest trending hashtag behind only #DF15 and #Dreamforce. CEO Stephen Kelly wrote on LinkedIn that he found this fact humbling and incredible.
Where is Jessica Alba?
This starlet came in ranked at #42, with 18 mentions. She has won over Hollywood as well as mothers but she has yet to make a splash at Dreamforce it seems.
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Till next year, Dreamers.
*Analysis was done based on #DF15 discussions on Twitter published between 12pm EST on September 15 and 1.30pm EST on September 18.