Category: Social Media Marketing


Kombucha du Mont-Ferréol (KMF) is a kombucha start-up based in Saint-Ferréol-les-Neiges, Québec. We brew our kombucha in a workshop located in a sea buckthorn orchard at the bottom of a mountain called Mont-Ferréol. With such a quaint setup, our mission has always been to brew ‘boreal’ kombucha; we work exclusively with fruits harvested within a […]

There are several different ways to look at a publisher’s influence across the social web. With sources including Klout, Kred, TweetLevel and others, though, we have to rely on a score that is not all that well defined, as these services look to assign a score to people based on the tool’s own secret sauce. […]

Leadership in online influence scoring is becoming embattled territory as services in this area include Klout, Kred, Tweet Grader (by Hubspot), and Tweet Level. But one should note, all are driven by black box algorithms that vye for the title of industry  “gold standard” for anointing online influencers. This isn’t pure vanity either; knowing the level […]

I never thought I would actually say that I missed reading scientific papers.  It was one of my least favorite tasks as an astrophysicist, right after grant writing, and paper editing.  But since the social media data revolution I can’t help but gleam at the luscious titles flying by in my RSS feed from the Physics and […]

David Armistead has Jon Lebkowsky and Dave Evans have written a good summary of the “United Breaks Guitars” saga on the excellent Social Web Strategy blog. The short version of the story is that Dave Carroll (a singer-songwriter from Halifax) guitar was broken by United baggage handlers and United Airlines gave him the runaround on […]

The media/ad/pr/marketing issue of the day in Montreal: astroturfing! This morning in La Presse, Patrick Lagacé revealed that the agency (Morrow Communications) for Stationnement Montréal – the prime movers behind the (awesome) Bixi Public Bicycle system launching this month – created and has managed a fake blog (plus facebook profiles for the “authors”) for several […]