Category: Data

Summary This case study illustrates how Nexalogy helped to discover ideal audiences for the promotion of the Bolo Program. Nexalogy enabled the BOLO Program to increase their social media conversion rate by targeting the audiences most likely to submit tips about at large individuals on the Canada’s  “most wanted” list. 1. Introduction There are thousands […]

Data is Increasingly Important to Making Better Decisions and Growing Margins. Big Data has been a hot topic for years now, and it continues to grow as more and more business decisions are made using it. Terms like metadata were seldom heard before 2010, particularly in a product or marketing department. But the digitization of commerce […]

CreativeMornings is a fast growing global community that organizes monthly lectures aimed at the creative community. Each month, volunteer organizers in 99 cities around the world select a local speaker that fits with a common theme. The goal is to ”celebrate a city’s creative talent” and to “promote an open space to connect with like-minded […]

Tips on planning your Social Media study. People often ask us how we make sense of all the data we have at our disposal. Though you don’t have to be a mathematician or even a data scientist to use our software, you can still benefit from a little advice from one of the greats. Pythagoraus […]