Author: Amelie Gareau-Lauzon

The global health crisis around opioids is most profound in the USA and Canada, and Health Canada has recently published research on this topic using Nexalogy technology. Health Canada wanted to explore the opioid crisis in Canada and used social media as a source of data to discover public conversations. Social media such as Twitter makes […]

Summary This case study illustrates how Nexalogy helped to discover ideal audiences for the promotion of the Bolo Program. Nexalogy enabled the BOLO Program to increase their social media conversion rate by targeting the audiences most likely to submit tips about at large individuals on the Canada’s  “most wanted” list. 1. Introduction There are thousands […]