The global health crisis around opioids is most profound in the USA and Canada, and Health Canada has recently published research on this topic using Nexalogy technology. Health Canada wanted to explore the opioid crisis in Canada and used social media as a source of data to discover public conversations. Social media such as Twitter makes […]

Summary This case study illustrates how Nexalogy helped to discover ideal audiences for the promotion of the Bolo Program. Nexalogy enabled the BOLO Program to increase their social media conversion rate by targeting the audiences most likely to submit tips about at large individuals on the Canada’s  “most wanted” list. 1. Introduction There are thousands […]

kombucha

Kombucha du Mont-Ferréol (KMF) est une entreprise en démarrage spécialisée dans la production de kombucha basée à Saint-Ferréol-les-Neiges, au Québec. On brasse notre kombucha dans un atelier situé dans un verger d’argousier au pied d’une montage appelée le Mont-Ferréol. Avec une histoire aussi pittoresque, notre mission a toujours été de brasser un kombucha « boréal »; on […]

kombucha

Kombucha du Mont-Ferréol (KMF) is a kombucha start-up based in Saint-Ferréol-les-Neiges, Québec. We brew our kombucha in a workshop located in a sea buckthorn orchard at the bottom of a mountain called Mont-Ferréol. With such a quaint setup, our mission has always been to brew ‘boreal’ kombucha; we work exclusively with fruits harvested within a […]

An Olympic Champion at 16, Twitter Explodes When Penny Oleksiak Wins Gold in Rio At the time of writing, Canada had 8 medals so far at the Rio Olympics and young Penny is responsible foe exactly half of them… including the country’s only gold medal so far. She did it by breaking the Olympic record time […]

Case Study — L’Empreinte L’Empreinte is directed and produced by Carole Poliquin and Yvan Dubuc, with Roy Dupuis. This Productions ISCA film highlights the enduring, and often hidden influence of native culture on Quebec society. For the Quebec film launch, ISCA Productions asked Louis-Félix Binette of f. & co (Strategic Management Consulting) and Claude Théoret of Nexalogy […]

The Olympic Games Begin August 5, but Chatter on Social Channels Has Been Slow The Rio games are unique in a number of ways… It’s the first time the games will be held in South America, and face a number of unprecedented problems such as the Zika virus, water pollution, security and apparently now an “unlivable” […]

Tenor Remigio Pereira No Longer Performing With the Group After “Lone-Wolf” Political Statement During National Anthem. Remigio Pereira Holds an “All Lives Matter” sign during the Tenors’ performance of O Canada at the 2016 All-Star Game For those of you who aren’t sports fans… Baseball had it’s All-Star Game last night in San Diego. Just before the […]

Engagement and Audience Acquisition show Little Correlation Well, shut my mouth! Last week, we told you how awesome Canadians are because they are the most engaged country per capita on social media for the upcoming Olympic games in Brazil. (Among the countries we’re monitoring) As Canadians, we’re going to stick with our claim of awesomeness, […]

Data is Increasingly Important to Making Better Decisions and Growing Margins. Big Data has been a hot topic for years now, and it continues to grow as more and more business decisions are made using it. Terms like metadata were seldom heard before 2010, particularly in a product or marketing department. But the digitization of commerce […]