An Olympic Champion at 16, Twitter Explodes When Penny Oleksiak Wins Gold in Rio At the time of writing, Canada had 8 medals so far at the Rio Olympics and young Penny is responsible foe exactly half of them… including the country’s only gold medal so far. She did it by breaking the Olympic record time […]

Case Study — L’Empreinte L’Empreinte is directed and produced by Carole Poliquin and Yvan Dubuc, with Roy Dupuis. This Productions ISCA film highlights the enduring, and often hidden influence of native culture on Quebec society. For the Quebec film launch, ISCA Productions asked Louis-Félix Binette of f. & co (Strategic Management Consulting) and Claude Théoret of Nexalogy […]

The Olympic Games Begin August 5, but Chatter on Social Channels Has Been Slow The Rio games are unique in a number of ways… It’s the first time the games will be held in South America, and face a number of unprecedented problems such as the Zika virus, water pollution, security and apparently now an “unlivable” […]

Tenor Remigio Pereira No Longer Performing With the Group After “Lone-Wolf” Political Statement During National Anthem. Remigio Pereira Holds an “All Lives Matter” sign during the Tenors’ performance of O Canada at the 2016 All-Star Game For those of you who aren’t sports fans… Baseball had it’s All-Star Game last night in San Diego. Just before the […]

Engagement and Audience Acquisition show Little Correlation Well, shut my mouth! Last week, we told you how awesome Canadians are because they are the most engaged country per capita on social media for the upcoming Olympic games in Brazil. (Among the countries we’re monitoring) As Canadians, we’re going to stick with our claim of awesomeness, […]

Data is Increasingly Important to Making Better Decisions and Growing Margins. Big Data has been a hot topic for years now, and it continues to grow as more and more business decisions are made using it. Terms like metadata were seldom heard before 2010, particularly in a product or marketing department. But the digitization of commerce […]

Social media stats on different countries On August 5, one month from today, the Olympic games will begin with the opening ceremony at the legendary Maracanã Stadium in Rio de Janeiro, Brazil. This will be the first Olympics in South America. Estádio do Maracanã has been refurbished for the 2016 Summer Games There have been reports […]

Last week we published our analysis of Twitter data pertaining to the brexit vote in the UK. I won’t say we called it… but the data we had definitely showed a slight advantage for the leave side. Having said that, we wanted to take a look at people’s reactions to the vote, and what’s happened […]

Here’s how things have played out since May 18 The fate of the European Union as we know it will be decided on Thursday when the British go to the polls to decide whether to withdraw from, or to remain part of the European family. It has been an increasingly bitter campaign, the tone more and […]

The Social Conversation Around the Anniversary Covers Women’s Issues, Digital Technology and more… Last month, a 40-day countdown began that will end on June 21, 2016. On that day, the OECD will celebrate the 40th Anniversary of its Declaration on Multinational Enterprises. Once we began observing the conversation around this event on social media, we saw […]