As an astrophysicist, Claude Théoret discovered that the best way to study black holes is to examine how stars interact with each other. He created algorithms to map relationships between the stars and gain a fresh understanding of the universe.
In 2006, Claude began to apply the same algorithms to analyze connections between words and the people who write them throughout the social Web. Nexalogy is the result. Instead of black holes, we reveal undiscovered risks, opportunities, and hidden intelligence.
We make sense of the ever-expanding universe of social data to enable companies to make smart decisions — and to see their world in new ways.
We have some really smart people on our team, and we mean really really smart – pioneers in the industry.
Claude ThéoretFounder and CEO
Claude is Nexalogy’s chief evangelist and is responsible for the development of our advanced analysis tools. Claude is a physicist with expertise in the management of innovation. One of the founding members of McGill University’s astronomy department, Claude was ranked first in the astronomy and astrophysics postdoctoral fellowship competition in Québec. He conducted his postdoctoral research at Collège de France as a member of the prestigious HESS Collaboration. After teaching as a professor of physics and statistics at the American University in Paris, Claude focused his analytical expertise on Co-Word Analysis, Actor Network Theory and their practical applications. Claude founded Nexalogy in 2006.
Naomi GoldappleVice President, Business Development
Naomi’s diverse experience combines both start-up entrepreneurship and experience at a multinational. At Nexalogy Naomi leads our sales efforts, develops channel partnerships and promotes Nexalogy’s core technology for unstructured data analysis across various industries. Naomi has an International MBA, specializing in emerging markets from the Schulich School of Business, as well as a Bachelor of Commerce from McGill University. When Naomi is not working she can be found spending time with her husband and 3 kids, or on the soccer field.
Mark GorenVice President, Solutions
Mark teamed up with Nexalogy Environics in March 2011 to drive its research and insights team. Since then, he’s implemented processes to transform the approach of Nexalogy’s services division while forging new working relationships with agencies to help their clients execute on insights derived from social data. In April 2012, after Nexalogy was named Ford Canada’s agency of record for Social Media Measurement, Analytics and Reporting, Mark has lead the account, working with Nexalogy’s colleagues at Environics Research Group to deliver industry-leading social media research, intelligence and analytics. When not digging into social data, Mark loves to hang out with his wife and kids – and dig pucks out of the corner during his weekly hockey game.
Nina Silverstone serves as the Chief Financial Officer of Nexalogy. Ms. Silverstone served as the Chief Financial Officer, Secretary, Treasurer and Director of Heart Health, Inc. (formerly, AG Media Group, Inc.). She has over 10 years of management, accounting and finance experience. She began her career at Ernst & Young LLP in the communications and technology group. Since 2001, she has held senior finance positions in private equity, seed stage and venture backed companies including Hexago. She has experience in implementing financial infrastructure, reporting to both public and private stakeholders and raising debt and equity capital. She is a Chartered Accountant and holds a Bachelor's degree in Commerce from Concordia University.
Zachary DevereauxDirector, Public Sector Solutions
Zach leads social media research projects and reporting, building on experience in social media analytics and research development from 2004 to today. Zach holds a BA in History and a MA in International Relations from the University of Alberta. As a PhD Candidate, Zach was part of a team that won a Gemini Award for best Web 2.0 Research into the Federal Election of 2008, and has carried out multiple online-politics related research projects. He has also co-authored several papers in this field and presented research briefs at several agencies and conferences. Zach likes French-language newspapers and coaching soccer.
Amanda RobinsonSenior Research Analyst
Amanda’s position as a Research Analyst and Software Trainer on the services team allows her to make use of both her skills in librarianship and her background in training. Her proficiency on our Social Media Analysis tools makes her a key contributor on projects for our marquee clients. Amanda also heads up the software training for all of our new and prospective clients. She has considerable experience animating and developing curriculum for both private and group training sessions in the corporate and educational sectors. In her spare time, Amanda likes kissing her cat and dumpster diving.
Krista SmythOffice Manager
Krista has counted beans for a number of Montreal start-ups over the last decade. There is no shoebox full of receipts, no stack of invoices, no bundle of tax notices big enough to resist her organizational skills. She has a balanced skill set of both administration and accounting and thrives in an everybody-pitch-in entrepreneurial environment. When not keeping the office running smoothly, she can be found herding cats, kicking up dried leaves and visiting art galleries.
Tomek ZemlaUX Designer
Tomek is contributing to the design and development of user interfaces and data visualizations at Nexalogy, helping to shape user experience associated with our products. His professional profile is a combination of computer science and fine arts education, interactive design skills and knowledge of visual arts. He has been designing and programming user interfaces, applications and websites for a variety of software and design companies for over 20 years. His clients include Astral Media, Fido, Bell, Volkswagen, Discovery Channel, Bombardier and Musée d'art contemporain de Montréal. Most recently he has been consulting for large corporate clients including Morgan Stanley and Ericsson. Outside of Nexalogy he spends his time working on 21st-century art projects and introducing his friends to Eastern Block vodkas.
Steve La BarberaDirector of Marketing
Steve is our bulldog. He loves social media, and he wants you to love it too! That’s why his favorite part of his job is showing people the insights our technology can find within huge amounts of social data. Steve is a native Montrealer who returned to his home town after working in Ottawa and Toronto (which are also perfectly nice cities). He holds an MBA from the John Molson School of Business and an undergraduate degree in journalism. Steve has worked in politics, media and social measurement. When he’s not working, he likes to spend time outdoors, play sports and cheer on his beloved Montreal Canadiens.
Brady CurlewChief Analyst, Automotive Sector
Brady joined Nexalogy in 2014 as a research analyst based in Toronto. Brady holds an MA in English and Cultural Studies from McMaster University, as well as a Ph.D. in Communications and Culture from York and Ryerson Universities where he studied digital play, cultural modification and how user-generated content affects the design of new digital technology. He was a research associate at Ryerson’s Infoscape Lab for the Study of Social Media, where he helped design and conduct some of the earliest formal Canadian research on social media platforms as they were emerging. When not bathing in seas of data, Brady enjoys kitty cats, reading about the history of music and tormenting Nexalogy’s golden son, Zach Devereaux.
Fabien came to coding from the abstract worlds of mathematics and science. Instead of beautiful symplectic manifolds and eternal truths to contemplate, he found a world of painful debugging sessions, weird syntaxes and IDE peculiarities. His insatiable curiosity was soon satisfied though as he began to experience the joy of creating concrete things all by himself. His roots are still apparent in his preference for machine learning, functional code, and the debatable superiority of the Python syntax. According to his relatives, his job consists of drawing bubbles. When he's not coding he enjoys sprinting, basketball or handstand push ups. One more thing to know about him: Fabien is not always right but instead his guesstimators are never biased and have zero variance.
Charlotte BagnaraStrategic development
With a master’s degree in marketing communications and several years' experience in different industries, Charlotte is in charge of strategic development and account management. She works closely with Naomi on sales efforts.
A strong communicator, she worked in a well-known agency and in the food industry in France before taking on the Canadian adventure in publishing, and finally landing in the tech sector. Creative and curious, Charlotte is always thinking of new lands to explore and new experiences to try. She enjoys psychological dramas, Italian cuisine and red wine.
Sandra d’AngeloGuardian Angel
Sandra graduated from McGill University with a bachelor’s degree in music performance and followed it up with a master’s in marketing from HEC Montréal. She worked in arts administration before landing in the tech sector. As Nexalogy's Guardian Angel, she trains clients on our software and strategizes for research, reporting, and analysis.
When not at work, she is in rehearsals, a dance, her kitchen, or a dumpster (possibly with Amanda).
Hailing from the beautiful island of Newfoundland, Robert has been writing code up and down the stack for the past 10 years. He loves a good challenge and enjoys learning new ways to solve old problems. If his father didn't buy him a computer when he was young he would have become a professional wrestler, but these days he's busy wrestling with functional design patterns and React.
Mariah AndrewsJunior Analyst
Mariah joined our Client Services team as a Junior Analyst shortly after completing her BA majoring in both Communication & Cultural Studies and Urban Planning & Geography, with a sustained interest in geomedia and affective technologies. Mariah likes to spend her free time in a video editing cave and playing bass.
PWC helped a boot manufacturer penetrate the American market by analyzing conversations around their product.
Petro-Canada was able to mitigate risks around its sponsorship of the Vancouver Olympics
Nexalogy helps Ford gain insights from their social media channels and improve their business intelligence.
Cossette created a data-fuelled application to launch a new line of John Frieda hair products.
C2 Montréal built a real-time dashboard to track conference discussion on social media for public display throughout the event.
SXSW monitors safety and crowd issues during the festival.
Mapping Public Opinion
and Discourse about Nanotechnology in Canada and OECD States.
Toursim Montreal uses Nexalogy to track their campaigns and attract more tourists to their city. They analyse where people are talking about planning vacations, and discover new groups of people who may want to visit and take a data driven approach to luring visitors to La Belle Province.
CPA Canada approached Nexalogy for a deep dive Research study designed to help the organization better understand the competitive landscape and industry issues being discussed online. Using our findings, the organization is determined to revise and update their social media strategy.
Igloofest measures discussion on all platforms before, during and after their event… and uses the data we provide for risk mitigation and enhancing their customers’ experience throughout the festival.