Our Roots

As an astrophysicist, Claude Théoret discovered that the best way to study black holes is to examine how stars interact with each other. He created algorithms to map relationships between the stars and gain a fresh understanding of the universe.

In 2006, Claude began to apply the same algorithms to analyze connections between words and the people who write them throughout the social Web. Nexalogy is the result. Instead of black holes, we reveal undiscovered risks, opportunities, and hidden intelligence.

We make sense of the ever-expanding universe of social data to enable companies to make smart decisions — and to see their world in new ways.

Our Team

We have some really smart people on our team, and we mean really really smart – pioneers in the industry.

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    Claude Théoret

    Founder and CEO

    Claude is Nexalogy’s chief evangelist and is responsible for the development of our advanced analysis tools. Claude is a physicist with expertise in the management of innovation. One of the founding members of McGill University’s astronomy department, Claude was ranked first in the astronomy and astrophysics postdoctoral fellowship competition in Québec. He conducted his postdoctoral research at Collège de France as a member of the prestigious HESS Collaboration. After teaching as a professor of physics and statistics at the American University in Paris, Claude focused his analytical expertise on Co-Word Analysis, Actor Network Theory and their practical applications. Claude founded Nexalogy in 2006.

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    Nina Silverstone


    Nina Silverstone serves as the Chief Financial Officer of Nexalogy. Ms. Silverstone served as the Chief Financial Officer, Secretary, Treasurer and Director of Heart Health, Inc. (formerly, AG Media Group, Inc.). She has over 10 years of management, accounting and finance experience. She began her career at Ernst & Young LLP in the communications and technology group. Since 2001, she has held senior finance positions in private equity, seed stage and venture backed companies including Hexago. She has experience in implementing financial infrastructure, reporting to both public and private stakeholders and raising debt and equity capital. She is a Chartered Accountant and holds a Bachelor's degree in Commerce from Concordia University.

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    Zachary Devereaux

    Director, Public Sector Solutions

    Zach leads social media research projects and reporting, building on experience in social media analytics and research development from 2004 to today. Zach holds a BA in History and a MA in International Relations from the University of Alberta. As a PhD Candidate, Zach was part of a team that won a Gemini Award for best Web 2.0 Research into the Federal Election of 2008, and has carried out multiple online-politics related research projects. He has also co-authored several papers in this field and presented research briefs at several agencies and conferences. Zach likes French-language newspapers and coaching soccer.

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    Krista Smyth

    Office Manager

    Krista has counted beans for a number of Montreal start-ups over the last decade. There is no shoebox full of receipts, no stack of invoices, no bundle of tax notices big enough to resist her organizational skills. She has a balanced skill set of both administration and accounting and thrives in an everybody-pitch-in entrepreneurial environment. When not keeping the office running smoothly, she can be found herding cats, kicking up dried leaves and visiting art galleries.

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    Tomek Zemla

    UX Designer

    Tomek is contributing to the design and development of user interfaces and data visualizations at Nexalogy, helping to shape user experience associated with our products. His professional profile is a combination of computer science and fine arts education, interactive design skills and knowledge of visual arts. He has been designing and programming user interfaces, applications and websites for a variety of software and design companies for over 20 years. His clients include Astral Media, Fido, Bell, Volkswagen, Discovery Channel, Bombardier and Musée d'art contemporain de Montréal. Most recently he has been consulting for large corporate clients including Morgan Stanley and Ericsson. Outside of Nexalogy he spends his time working on 21st-century art projects and introducing his friends to Eastern Block vodkas.


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    PWC helped a boot manufacturer penetrate the American market by analyzing conversations around their product.

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    Petro-Canada was able to mitigate risks around its sponsorship of the Vancouver Olympics

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    Ford Canada

    Nexalogy helps Ford gain insights from their social media channels and improve their business intelligence.

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    Cossette created a data-fuelled application to launch a new line of John Frieda hair products.

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    C2 Montréal

    C2 Montréal built a real-time dashboard to track conference discussion on social media for public display throughout the event.

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    SXSW monitors safety and crowd issues during the festival.

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    Mapping Public Opinion

    and Discourse about Nanotechnology in Canada and OECD States.

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    Tourism Montreal

    Toursim Montreal uses Nexalogy to track their campaigns and attract more tourists to their city. They analyse where people are talking about planning vacations, and discover new groups of people who may want to visit and take a data driven approach to luring visitors to La Belle Province.

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    CPA Canada approached Nexalogy for a deep dive Research study designed to help the organization better understand the competitive landscape and industry issues being discussed online. Using our findings, the organization is determined to revise and update their social media strategy.

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    Igloofest measures discussion on all platforms before, during and after their event… and uses the data we provide for risk mitigation and enhancing their customers’ experience throughout the festival.