As an astrophysicist, Claude Théoret discovered that the best way to study black holes is to examine how stars interact with each other. He created algorithms to map relationships between the stars and gain a fresh understanding of the universe.
In 2006, Claude began to apply the same algorithms to analyze connections between words and the people who write them throughout the social Web. Nexalogy is the result. Instead of black holes, we reveal undiscovered risks, opportunities, and hidden intelligence.
We make sense of the ever-expanding universe of social data to enable companies to make smart decisions — and to see their world in new ways.
We have some really smart people on our team, and we mean really really smart – pioneers in the industry.
Claude is Nexalogy’s chief evangelist and is
responsible for the development of our advanced
analysis tools. Claude is a physicist with expertise in
the management of innovation. One of the founding
members of McGill University’s astronomy
department, Claude was ranked first in the
astronomy and astrophysics postdoctoral fellowship
competition in Québec. He conducted his
postdoctoral research at Collège de France as a
member of the prestigious HESS Collaboration. After
teaching as a professor of physics and statistics at the
American University in Paris, Claude focused his
analytical expertise on Co-Word Analysis, Actor
Network Theory and their practical applications.
Claude founded Nexalogy in 2006.
Krista SmythOperations and HR Manager
Krista has counted beans for a number of Montreal
start-ups over the last decade. There is no shoebox
full of receipts, no stack of invoices, no bundle of tax
notices big enough to resist her organizational skills.
She has a balanced skill set of both administration
and accounting and thrives in an everybody-pitch-in
entrepreneurial environment. When not keeping the
office running smoothly, she’s kicking up dried leaves
and visiting art galleries.
Zachary DevereauxDirector of Public Sector Services
Zach has been researching social media and its
impact on business, politics, and national security
since 2010. Zach won a Gemini Citation of
Recognition with the Infoscape Lab at Ryerson
University for putting Twitter, YouTube, and Blogs on
CBC news during Canada Votes 2008 coverage and
worked in automotive related social media analytics
and analysis for 5 years. Zach is a Francophile, sports
fan, and dedicated husband and father.
Mirela ThoniCSA and Data Analyst
Mirela’s position as a Customer Success Agent on the
services team allows her to make use of her skills in
customer service, management and her background in
training. Her proficiency on our Social Media Analysis
tools makes her a key contributor on projects for our
marquee clients. Mirela also heads up the software
training for all of our new and prospective clients. She
has considerable experience animating and developing
curriculum for both private and group training sessions
in the corporate and educational sectors. In her spare
time, Mirela enjoys cooking and strolling through
Marshall is responsible for the engineering
teams and architecture that power Nexalogy's
advanced artificial intelligence tools. With over a
decade of executive engineering leadership
experience, Marshall has lead engineering teams
both large and small to drive and build great
ideas into successful products. Marshall's
engineering background is rooted in big data
analysis. He has personally architected systems
for both breadth and depth of data ingestion
and throughput, processing billions of data
points a day across hundreds of terabytes of
footprint. Marshall will ensure the Nexalogy
engineering department will continue to deliver the high-quality artificial intelligence products demanded by Nexalogy's clients.
Alexandru Cezar-MihaiLead Developer
Alexandru is a full stack developer. He has graduated McGill University with a degree in Software Engineering and some of his personal projects include iPhone apps, homebrewing, home renovation and fixing cars.
Maxime MartineauLead Architect
Max is one of a kind. Having learnt coding paradigm
from a techno-shaman, he developed the agility and
the resourcefulness required to be a quick and
intense developer. Multi-disciplined, he knows a
variety of languages and tools of the trade, some
more bleeding-edge than others! He is open and
enthusiastic about new technologies and always
tries to figure out new and better approaches to
problem solving. This virtual adept is a fan of
gaming (be it computer gaming or role-playing) and
programming even in his spare time.
Akiva BacovcinSenior NLP Researcher
Akiva's primary job is to improve the way Nexalogy's
software interacts with human language. Before
Nexalogy, he studied Linguistics at the University of
Pennsylvania, looking at how language is
implemented in the human mind and how it varies
across time and space. In an earlier part of his life,
he used to photograph and translate clay tablets
written over 3000 years ago.
Louis LapierreSenior Developer
Louis works on the backend: he creates new data
source and applications but also repairs and optimizes
the data processing. He’s been programming since he’s
11 years old and created his first video game at 12
years old. His first database was at 13 years old; it
would be faster to tell you which language he never
used, than enumerate the one he uses. On the
weekday night, he dances Lindy hop, and on the
weekend, he watches the starts or marvel about the
vastness of space.
Stefany completed her MSc at the University of
Québec in 2017 on the topic of signal analysis,
pattern recognition and machine learning. During her
studies, she developed in collaboration with
Toronto's SickKids hospital an automatic autism
detection system for babies using pre-vocalizations.
She also has implemented different machine learning
algorithms for speech detection and human postural
recognition systems using smartphones. In 2018, she
joined Nexalogy to help with the development and
design of Deep Natural Language Processing
pipelines. She loves doing Crossfit and facing new
Will began working at Nexalogy in late 2012 specifically to help design and execute the exposition of Nexalogy’s core technology into a REST API. He specializes in systems that generate self-testing / self-documenting API endpoints. He also uses his design and Ui-Ux skills for developing front HTML5 apps which use Nexalogy’s API. Will has worked since 1997 on all aspects of web development, having had extensive work as an integrator and back end programmer since the wild west days of the early browser wars. When not working on code, Will spends most of his free time with his other passion, as a musician and composer.
Sam VipondFront-end Developer
Sam's job at Nexalogy is to turn data into interesting graphs, so that users can see dynamic
visualizations of the data returned from their search results. He also makes sure the various buttons around the website continue to behave as
they should. Outside of Nexalogy, he enjoys playing and collecting music of all kinds, and
experimenting in the kitchen.
Patrice LevesqueSystem Administrator
Legend says Patrice has mineral origins; for years
now, he’s been dealing with server farms, keeping
wolves away and babysitting herds that cry in the
night. At Nexalogy he wears suede sysadmin
overalls, handling virtual server deployments,
security, scalability, high availability, database
performance and other bare metal tasks. Self-
taught in the school of GNU, he appreciates and
propagates software freedom values. Patrice likes
awkward silences, either in the music he writes, in
casual conversation or between each word he
PWC helped a boot manufacturer penetrate the American market by analyzing conversations around their product.
Petro-Canada was able to mitigate risks around its sponsorship of the Vancouver Olympics
Nexalogy helps Ford gain insights from their social media channels and improve their business intelligence.
Cossette created a data-fuelled application to launch a new line of John Frieda hair products.
C2 Montréal built a real-time dashboard to track conference discussion on social media for public display throughout the event.
SXSW monitors safety and crowd issues during the festival.
Mapping Public Opinion
and Discourse about Nanotechnology in Canada and OECD States.
Toursim Montreal uses Nexalogy to track their campaigns and attract more tourists to their city. They analyse where people are talking about planning vacations, and discover new groups of people who may want to visit and take a data driven approach to luring visitors to La Belle Province.
CPA Canada approached Nexalogy for a deep dive Research study designed to help the organization better understand the competitive landscape and industry issues being discussed online. Using our findings, the organization is determined to revise and update their social media strategy.
Igloofest measures discussion on all platforms before, during and after their event… and uses the data we provide for risk mitigation and enhancing their customers’ experience throughout the festival.