PRWire published a story yesterday about a new study that suggests that a vast majority of executives in large companies are actively concerned about their company’s online reputation.
The study looks really interesting – and it’s certainly good news for Nexalogy, since this is one of our key service offerings. At the same time, however, from what I have seen of the study the executives are primarily concerned about “rogue” employees and other individuals spreading incorrect or misleading information.
What we have found in the course of our work raises the stakes even more – we have found in several cases that seemingly innocuous, “business as usual” company activities can and do have a negative effect on corporate reputation. It’s this more holistic view of corporate reputation – and remediating problems found – that is the true challenge.
The blogosphere and social media represent a huge opportunity for most (if not all) large companies. What’s clear, though, that using old media techniques to either understand or address new media reputational issues is a non-starter.
