We were profiled in PwC, Nice one!
Here at Nexalogy we have been developing new ways to cut to the heart of online conversations and reveal the discussions that matter most. We have been putting social media intelligence technology to work to find better business intelligence solutions. This week, we are happy to report these efforts are lauded in the most recent edition of PwC’s technologyforecast.
The technologyforecast highlights Nexalogy’s work with Josée Latendresse and the Latendresse Groupe Conseil, looking at online conversations about boots made for industrial uses. Using our custom lexical analysis, not only did we discover that people were talking about the boots in terms of safety, but interestingly, important conversations were also talking about them as a fashion statement. That revelation helped Latendresse discover a whole new niche they did not know existed, despite focus group research.
Unlike the anecdotal discussions of a focus group, online conversations are sprawling, unmoderated, and diverse. We have honed our skills to sift through the landscape of online conversation, highlight what is important, and to give expert analysis on the back-end. PwC points out that Nexalogy is among the first to take advantage of cloud analytics. We are delighted they have featured our work and thank the PwC Centre for Technology and Innovation for their ongoing interest in our efforts. Thanks!