Yesterday, Nathalie Babin-Gagnon conducted a radio interview with Claude on French CBC’s Classe économique, a show hosted by Sébastien Bernatchez. The topic discussed was a hot one: social media.
Right off the bat, it was affirmed that companies must develop a social media strategy, for social media is a cheap way for companies to communicate directly with their clients and followers.
According to Claude, more and more companies are getting on board (for example our clients “from primary resources such as oil and mining companies”) and companies that don’t will miss the boat.
Tourisme Montréal and the TD Bank have also seen the light. Pierre Bellerose, Public Relations VP at Tourisme Montréal, hires “connectors” to tweet and post messages on the blogosphere in order to play up the city. Annick Laberge, Senior Manager, Quebec Corporate and Public Affairs at TD, also informed us that the bank has recently created a department that specialises in social media strategies–which companies can’t do without nowadays.
So yes, social media has become indispensable to how businesses operate now, but Claude believes the revolution is yet to come, adding that “even as we’re heading towards 3.0, we’re still at this point only using one-fifth of what social media can accomplish.”
Google, for example, seems to know what you’re looking for before you even type in a coherent search. That is also one aspect of what’s known as 3.0.
It goes without saying that it’s thrilling to imagine what the remaining four-fifths will do for us.