Nexalogy Environics offers several additional services to help companies to orient themselves in this ever more complex social media environment.
Social Media Brand Audit
How a company is perceived in social media is a critical input for strategy development – but it can be equally important to assess how it has used social media to date. There are early adopters in every company – both official and unofficial – and understanding these initial efforts (and their results) is a valuable springboard to a more regular approach.
Nexalogy Environics’ Social Media Brand Audit combines our gold-standard Social Media Intelligence services with a systematic audit of a company’s social media activities to provide a detailed picture of the current situation to serve as the foundation for future social media strategy.
Public opinion research + Social Media Intelligence
Nexalogy Environics works closely with our partners at the Environics Research Group to offer a unique public opinion intelligence service that effectively captures broad public opinion and active social media conversations as they relate to a client’s particular issues or project.
The importance of broad public opinion about a company or its brands and activities is well established. Public attitudes and perceptions about companies, brands, or projects can affect marketing, communications, and advertising efforts in unpredictable ways. In many cases, targeted research can clarify the public perspective unmediated by other vested interests, and readily reveal specific points of concern that can then be addressed via specific, targeted campaigns.
The social media world is populated by a smaller set of individuals and organizations who are not necessarily representative of the broader population but who are actively engaged in their communities. Social media commentators are a new form of opinion leaders, and their influence vastly outweighs their numbers: they are voicing their opinions, sharing information and creating dialogues with others, both locally and at a distance. These conversations may be taking place “under the radar” of traditional media and forums of public interaction, but nevertheless exert a significant and lasting impact. Evidence is also mounting that trends often build in the social media space before bursting into the broader public sphere.
Combining rigorous research from these two opinion sources provides for an innovative and powerful new approach. While the broad public and the social media world are two distinct spheres, they have significant overlap. Both have influence and impact on issues of importance to clients, and both need to be covered to get the full story and effectively manage stakeholder issues.
Social Media Training Services
For companies that are just starting to consider how social media is affecting them and how they can take advantage of this new environment, the most difficult step is often the first one. Nexalogy Environics makes this easy by offering a variety of social media training courses, from a short introduction for executives to day-long, hands-on sessions for communications and other staff with front-line responsibilities. Each training package we deliver is customized to a client’s particular needs and can be combined with our Intelligence services to help a company get up to speed as quickly as possible.