The Power of a Tweet

April 24, 2013 – 1:51 pm

On Tuesday April 23, 2013  at 1:07pm the Associated Press Twitter account was hacked and the following tweet was posted : It was confirmed a minute later that in fact nothing out of the ordinary had occurred at the white house, and that president Barack Obama was fine. Yet,  in that one minute, the Dow

By Will Eizlini | Posted in Social Media Trends, Uncategorized | Comments (0)

When tech intelligence exceeds collective wisdom

February 24, 2012 – 11:22 am

At the height of the Cold War, I was a 15-year-old farm boy and I was half convinced that we were heading for a scenario straight out of “The Day After”  or, at best, a “Red Dawn”. The Russians were kicking our ass at hockey and, according to my back-of-the-envelope calculations, our farm was in

By Claude G. Théoret | Posted in Physics and Social Media, Social Media Analysis, Social Media Trends, Uncategorized | Comments (0)

The Consequences of Social Media Influence Measurement

October 26, 2011 – 1:06 pm

Leadership in online influence scoring is becoming embattled territory as services in this area include Klout, Kred, Tweet Grader (by Hubspot), and Tweet Level. But one should note, all are driven by black box algorithms that vye for the title of industry  “gold standard” for anointing online influencers. This isn’t pure vanity either; knowing the level

By Robin Ahn | Posted in Social Media Analysis, Social Media Marketing, Social Media Trends, Web 2.0 | Comments (0)

Social Media Monitoring Tools: Their limitations

July 4, 2011 – 10:24 am

They say, not everything is for everybody and it applies more than ever to social media analytics (SMA). We admit the state of the industry has a long way to go to serve what are real and pressing needs in the market. Jason Falls led the way by criticizing the industry’s bias toward monitoring versus

By Robin Ahn | Posted in In Our Community, Social Media Analysis, Social Media Marketing, Social Media Trends | Tagged , , , | Comments (0)

Physics, society and social media marketing

May 31, 2011 – 9:02 am

I never thought I would actually say that I missed reading scientific papers.  It was one of my least favorite tasks as an astrophysicist, right after grant writing, and paper editing.  But since the social media data revolution I can’t help but gleam at the luscious titles flying by in my RSS feed from the Physics and

By Claude G. Théoret | Posted in Physics and Social Media, Social Media Analysis, Social Media Marketing, Social Media Trends | Comments (1)