Leadership in online influence scoring is becoming embattled territory as services in this area include Klout, Kred, Tweet Grader (by Hubspot), and Tweet Level. But one should note, all are driven by black box algorithms that vye for the title of industry “gold standard” for anointing online influencers. This isn’t pure vanity either; knowing the level
Social Media Monitoring Tools: Their limitations
July 4, 2011 – 10:24 am
They say, not everything is for everybody and it applies more than ever to social media analytics (SMA). We admit the state of the industry has a long way to go to serve what are real and pressing needs in the market. Jason Falls led the way by criticizing the industry’s bias toward monitoring versus
Physics, society and social media marketing
May 31, 2011 – 9:02 am
I never thought I would actually say that I missed reading scientific papers. It was one of my least favorite tasks as an astrophysicist, right after grant writing, and paper editing. But since the social media data revolution I can’t help but gleam at the luscious titles flying by in my RSS feed from the Physics and
What “United Breaks Guitars” means for companies
July 22, 2009 – 2:20 pm
David Armistead has Jon Lebkowsky and Dave Evans have written a good summary of the “United Breaks Guitars” saga on the excellent Social Web Strategy blog. The short version of the story is that Dave Carroll (a singer-songwriter from Halifax) guitar was broken by United baggage handlers and United Airlines gave him the runaround on
A good cause doesn’t excuse astroturfing
May 12, 2009 – 2:10 pm
The media/ad/pr/marketing issue of the day in Montreal: astroturfing! This morning in La Presse, Patrick Lagacé revealed that the agency (Morrow Communications) for Stationnement Montréal – the prime movers behind the (awesome) Bixi Public Bicycle system launching this month – created and has managed a fake blog (plus facebook profiles for the “authors”) for several
