David Armistead has Jon Lebkowsky and Dave Evans have written a good summary of the “United Breaks Guitars” saga on the excellent Social Web Strategy blog.
The short version of the story is that Dave Carroll (a singer-songwriter from Halifax) guitar was broken by United baggage handlers and United Airlines gave him the runaround on compensation
What “United Breaks Guitars” means for companies
July 22, 2009 – 2:20 pm
A good cause doesn’t excuse astroturfing
May 12, 2009 – 2:10 pm
The media/ad/pr/marketing issue of the day in Montreal: astroturfing! This morning in La Presse, Patrick Lagacé revealed that the agency (Morrow Communications) for Stationnement Montréal – the prime movers behind the (awesome) Bixi Public Bicycle system launching this month – created and has managed a fake blog (plus facebook profiles for the “authors”) for several