Even before C2MTL started, Cindy Gallop made her presence felt.
Gallop is the founder of Make Love Not Porn. She’s an engaged and savvy social media user, and a great speaker. All of those reasons, among others, led her to be one of the main stage speakers at C2MTL, a unique and remarkable annual business conference that bills itself as being “somewhere between genius and insanity.”
As the big data partner for the event, Nexalogy gathered and analyzed all of the social media data and conversations taking place on the #C2MTL hashtag.
We used this data to create a dashboard showing key people, concepts and tweets trending, and to provide a daily briefing for media at the event. (Nexalogy CEO and founder Claude Théoret also spoke on the Garage stage.)
Beginning with the day before C2MTL, we saw that Cindy Gallop was a social force to be reckoned with. She began using the hashtag even before departing for the conference:
It’s a beautiful, beautiful day in New York. How’s it looking in Montreal? #C2MTL
— Cindy Gallop (@cindygallop) May 26, 2014
After landing in Montreal, she tweeted her hotel room, promoted her talk the next day, connected with other participants over drinks. Then, once on site, she connected in real life with people, and interacted with anyone who reached out to her on Twitter. She also fell in love with shoes designed by Montrealer Anastasia Radevich and grabbed a pair to wear on stage for her speech.
That of course resulted in more tweets:
Gallop wasn’t just active — she was interactive.
That stood out when we looked at an interaction map in the Nexalogy platform. It shows the activity between Twitter users on the #C2MTL hashtag. Gallop was represented in a big way, meaning she was very active and influential. But she was also talking with people, rather than just being talked about.
The size of the below dot representing Gallop’s Twitter account shows that by the end of the event, she was being mentioned and interacted with more than just about any other speaker. The blue color of the dot indicates that she was sending and receiving tweets – meaning she was the focus of real conversation. (Green dots indicate a user that is being mentioned, but isn’t interacting as much.)
Ideas that Caught on
C2MTL is a conference of ideas, but which ones stood out? Using a lexical map, we were able see the key concepts taking hold, and their relationship with each other. Not surprisingly, some of the top social media memes at C2MTL were the result of things said on stage. Here are three speaker quotes that stood out.
1. Mad Men to Math Men
SAP CMO Jonathan Becher hit home with this statement:
We saw it emerge as its own cluster on the lexical map, and it stayed strong throughout the event. This is illustrated by the connections between words, and the size of each node:
In the end this was one of the most talked about quotes from C2MTL.
2. Broken iPad
Noreena Hertz had many quotable moments in her talk on the first day. One that jumped out was an anecdote she told about her young niece:
— Jeff Chu (@jeffchu) May 27, 2014
3. Doggy Daycare
Zappos’ Tony Hseih had many great insights in his presentation, including, “A great brand is a story that never stops unfolding.” But we soon saw that his biggest meme was… doggy daycare:
When you think about it, this makes sense: it was by far the most requested amenity from his employees. So why wouldn’t it also be the most talked about part of his presentation? It seems humans everywhere love doggy daycare.
All About the Jameses
C2MTL lived up to its billing as an event all about commerce and creativity. The top two concepts discussed, aside from C2MTL itself, were “business” and “creativity.”
When looking at the core cluster of event concepts below, we see that C2MTL is also about ideas, innovation, and social media, among other concepts:
But what about that big concept labeled as ”Jame”? It has to do with two people.
The first is filmmaker James Cameron, who spoke and also announced that he and Cirque du Soleil would launch a world touring production of Avatar. The second “Jame” is James Murphy, the former LCD Soundsystem front man who did a DJ set one night.
The two Jameses generated a lot of discussion, and our system captured the root of their first names to indicate that.
That leads us to offer a bit of data-driven advice for next year’s event: More people named James!
(And more Cindy Gallop.)