I vaguely remember an evening 2007 in a bar on the plateau where Michael Boyle and I met with Patrick Tanguay and Daniel Mireault. We looked at floor plans and discussed synergy and had what I remember as potentially too many beers.  A few months later the floor plans were now a reality, StationC was open and ready for business, and I was using the nicest office I had ever worked in (of course I usually had my office in labs before and spent some time in cubicle hell when I was at Nortel during my undergrad).  In early 2008 Nexalogy quickly outgrew our single desk as our revenues took off and we were probably the first startup to move in and out of StationC.

By March we were already 3 people and had moved across the hall from StationC.  We used the meetings rooms extensively to handle more client and investor meetings and the desk when we needed quiet time.   In September 2008 we hired what we like to call our zeroeth employee, the intrepid Guido Vieira and already needed more space.  Guido got our desk at StationC.  Along with meeting other startups and networking at StationC this co-working space was proving itself in the Montreal startup ecology.

Not only did StationC help us with our spacial growth, StationC’s rich community of freelancer’s were key in helping us source much needed talent, Dan Mireault did our logo, Patrick Tanguay designed our site, Duncan Moore did our branding and  Adriana Palanka served as Nexalogy’s official voice.  So now we are at 7 employees and  in the process of hiring our next 3 still in the same building, just two floors down.  As we moved down to a larger space we gave our old offices next to StationC to WhereCloud.  Which have since also moved out of that space and taken larger offices in the building.  In fact in the last few years, several startups grew out of the fertile ground which is StationC : Nimonik, Metakine, StatusNet.  The organic flexibility that is co-working is perfect for the quickly changing dynamic which is the reality of startups and startup communities.  Thanks StationC.

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Claude spoke at TedxMcGill on November 12, 2011 and the video is now live for your holiday viewing pleasure. Sit back and let Claude entertain you with a shocking tale of the challenge social data presents for those of us who make our living from making sense of the web.

It was held at the unconventional venue of Bain Mathieu – an urban swimming pool built in 1931 that has since been repurposed as a theatre for everything from educational programming to rock bands.

Click the photo below to see the entire slideshow of a great event by talented event photographer Eva Blue!

Claude @ TEDxMcGill

 

 

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We’ve had a pretty active couple of weeks, the highlight of which has to be attending CIX on Dec 1 at MaRS. Nexalogy was selected to participate as one of the top twenty innovative startups at CIX. There were great presentations of startups to a room packed with VCs. In spite of a a technical hiccup, we managed to place fifth overall and were chosen to participate in a three month stint in Silicon Valley courtesy of the Canadian Technology Accelerator. We’re following in the footsteps of Context.io, who won the same award last year. It was a huge honour to be selected by CIX and the result certainly exceeded our expectations.

On a personal note, it gave me occasion to make connections with a couple of entrepreneurs – one of whom lives in my own backyard of Montreal – at the speakers dinner. Mark O’Sullivan of Vanilla Forums is facilitating communities everywhere a phenomenal 300,000+ forums around the world. Over dinner I had a great discussion with Allen Lau, CEO and Founder of Wattpad on different forms of social data (ebooks are social data too!). I learned about the surprising intersection between commercial real estate architecture and Virtual worlds from Colin Graham, CEO of Arcestra.

In the meantime, the team is hard at work putting the final touches on the UI for our first product, Nexalive.

Exciting times!

 

 

We consider ourselves pretty lucky to have been an early tester for Fabric Engine’s new server product and felt their use case to be very compelling. As startups often find themselves working to build out fast with the tools available, speed and performance can take a back seat. When it then comes time to scale, often the pressure to do so occurs in a very short space of time. The question of how to reach scalability needs technically can always be daunting if these considerations weren’t taken into account to begin with. Even if they have, then constrained resources can make it hard get to that destination.

With Fabric Engine’s Server technology its possible to take current backend infrastructure and redeploy it to scale and gain impressive performance increases. In Nexalogy’s case we have to do a lot of back end processing on blog posts for our SDAS (Social Data Analysis System), so in order to get an idea of how much faster Fabric was we ran a standardized co-word analysis on 20,000 blog post snippets (time in seconds):

Using our PHP Engine: 105s
Using our Java Version 1 Engine: 18s
Using Fabric Engine: 2s

The results speak for themselves.

Fabric Engine Server has other advantages too. In addition to using a language very similar to Javascript for the high-performance operators (vanilla JavaScript/node for everything else), which reduces the need to learn or bring in C++ coders, you can avoid the whole code-compile-run cycle with its sometimes long delays, and use a more immediate execute model.

Fabric Engine Server is currently in alpha deployment with just a handful of startups including Nexalogy. The Fabric Engine team is very smart and responsive, and are currently building out new functionality to the Server constantly as it moves through Alpha. Turning performance into a commodity, this could be a game changer for startups needing to go to the next level. Fabric Engine is currently in Silicon Valley strutting their stuff with other top notch startups at C100′s “48 Hours in the Valley”. We wish them all the best!

The Startup Weekend concept is a simple one: get a bunch of geeks into a room for a 54 hour sprint of pitching, team forming and MVP building. Started by Andrew Hyde, the fledgling movement has since gone global under the stewardship of Marc Nager and his band of merry men and women. The aim? To put people through the paces of building a startup so they can understand the frustration and exhileration behind the startup grind. Chris Eben and his team of volunteers put in a gargantuan effort behind only the second Startup Weekend Toronto, which is also one of the BIGGEST startup weekends ever.

Nexalogy became a partner by creating a Startup Weekend Toronto Nexalive microsite here. Creating it is simple; just plug in one #swtoronto hashtag. We captured some 3128 tweets and counting!

Sarah Jane Morris – Head of Developer Relations at Context.io – got to feel the electric atmosphere first hand. You can see she was one of the most active tweeters during the event according to Nexalive and you can read her account of this microcosm of the startup experience here.

The Nexalogy team is at Webcom today so please make sure to drop by and check out our booth in the lobby. You can’t miss us!

We’ve got two microsites going for this event. One for the event as a whole – check out the #webcom microsite here!

The other one is for the Open Government stream – check out the #opengouv stream here!

We’re fast approaching our launch for Nexalive, our first product using the technology we’ve featured on this site. The final touches are being put on the product but thanks to our willing test subjects like Webcom, we’re well on our way.

What is Nexalive? It’s a turnkey Twitter visualization tool for events. Nexalive takes your event hashtag and turns it into an eye catching data visualization as unique as your event.

 

Not Mars the planet! MaRS Discovery District, the Toronto-based incubator for science, technology and social entrepreneurship plays host to CIX this December 1, 2011.

Nexalogy is proud to have placed in the top 20 Canadian companies for The Canadian Innovation Exchange (CIX). We’ll be heading to Toronto to represent Montreal startups alongside Recoset, Vanilla Forums and Woozworld.

CIX is an annual event that expertly curates for potential partners and venture capital to watch a demo and meet the entrepreneurs. Companies are judged on a number of key factors including: product/service offering, depth of management, market opportunity and business model. There were hundreds of startups that applied so it’s a great privlege to be selected.

If you think you want to come along to cheer us on in person, you an also register here. And check out the schedule too; looks like it’s going to be a packed day!

Last Wednesday I was thrilled to be able to speak at the Infopresse conference at L’Excentris. Apart from being included amongst some of our brightest and best, I was able to present for the first time my talk called “The Oncoming Social Data Analysis Revolution”. View the full presentation here.

I’m grateful to have met Stowe Boyd– a longtime web anthropologist whose keynote book-ended the day with his talk on the physics of web information.

His talk entitled “An Architecture For Cooperation” argues for a new ‘physics of society’ that’s rooted in recent advances in research in cognitive science, social network analysis, and new media studies. Stowe argues that people are a liquid, with elastic changing bonds between people and even to the extent of experiencing multiphrenia (multiple, co-existing and sometimes contradictory personae) in their everyday use of social networks.  (Ideas that have echoed in my own experience…. )

Stowe is writing a book tentatively titled “Liquid City: A Liquid, Not A Solid; A City, Not An Army”, which will be released onto the world chapter by chapter on his blog www.stoweboyd.com. I can’t wait to hear more from him and carry on exchanging ideas.

As a physicist kicking off the day speaking about web anthropology, I couldn’t have been happier to listen to an anthropologist talk about physics to finish the day.

Now I know we’re getting somewhere.

 

Leadership in online influence scoring is becoming embattled territory as services in this area include Klout, Kred, Tweet Grader (by Hubspot), and Tweet Level. But one should note, all are driven by black box algorithms that vye for the title of industry  “gold standard” for anointing online influencers. This isn’t pure vanity either; knowing the level of influence of any player is a PR and marketing professional’s dream solution but nobody to date has provided the silver bullet.

This seminal article on “weblogs” by Clay Shirky (February 2003) remains a classic in the social media cannon and is a favorite around the Nexalogy office. Power Law or ‘Pareto’ distribution, describes the observable social phenomena whereby the majority of content is created by the minority of producers. It’s an unavoidable response to the plethora of choice. Network theory shows how one’s individual choice to read a blog reverberates through their network based even though such choices are sometimes completely subjective – like preferring one style of writing over another or feeling politically aligned with like-minded sources.

The main thing to remember when considering influence graders is that they are at this point blunt instruments at best. They’ve grown from being impression measurement tools trying to measure context and subjectivity, as described above. I haven’t been astounded by the results of Kred so far but I have to say that I’m most optimistic about their methodology because they been quick to slice influence into domains. With Kred, at least social capital is seen as context dependent.

Tweet Grader (the free version, anyway) has long been outstripped especially in the insights department. Surely they can offer me something better than six words in a tweet cloud featuring “RT” as my most used word? Please.

One has to ask, is it a good thing that the most influence is wielded by a small group of people? Social media content creators that reach a certain momentum in twitter followers and blog links become the a part of that small bracket thanks to search engine ranking algorithms and twitter recommendation engines. The impossibility of knowing the blogosphere is exciting the way moving from a small town to a big city is exciting. Pseudonymity allows bloggers more wiggle room to express themselves, opinions are as diverse as they are plentiful and online social mobility becomes possible.

If there is one thing that the Occupy and Arab Spring movements have shown us in the last few weeks and months is that power imbalance has consequences and social media still has disruptive potential  Influence graders are bell weathers of power. I argue that a consequence of grading influence and doing it well will confer merit, power and its multiplication effects for those who actually deserve it.

Will these companies step up to the work for the interests of the 99%?

 

Special Thanks to Zach Devereaux (Chief Analyst Nexalogy Environics) for his valuable feedback on this post.

Green Energy and Health Care join Jobs as Twitterverse Campaign Themes

A shorter version of this blog post can be found on the Toronto Board of Trade website (link)

In one of the more important turns of the campaign David Suzuki endorsed Dalton McGuinty and the OLP. Green Energy is a top issue associated significantly with the Liberals; on Twitter over the Sept. 17th weekend their environmental record was significantly discussed. The Green Energy discussion also links to the major campaign theme to date of Jobs, as jobs are discussed in terms of environmentally friendly job creation. This shows that the previous weekend’s trending of green jobs really got traction in the week of September 12-16th.

For Sunday Sept. 18th, “Vote” was the top word, associated in particular with comparisons of the voting record of Andrea Horwath to Tim Hudak in the Ontario Provincial Parliament. Many Tweeters retweeted the message that Horwath and Hudak voted the same way more than 150 times despite their ideological differences. “Job” continued to be strong, with Tim Hudak’s announcement of a five-point job plan getting some traction on Twitter showing that the progressive conservatives know how to react to the biggest topic of the election campaign so far.

Health care began to trend for the first time on Sunday the 18th in the Twitterverse as a campaign issue with Dalton McGuinty visiting the sick kids hospital to emphasize the OLP’s record on health care garnering a number of tweets. Multiple tweets critiqued the PCPO and Tim Hudak for dismantling hospitals in the past and lacking plans to fund hospitals in the future. In a reflection of how the OLP is engaging well with the Twitterverse, a number of tweets associated the Party with an elevated level of trust compared to the other parties when it comes to guiding the Ontario health care system.

Overall Timeline

Timeline for the weekend of September 17th and 18th

Top Words reflect Green Jobs, and the David Suzuki endorsement of the OLP

The top publishers e.g. those Twitter accounts that produced the largest number of tweets are as follows:

However, the most important accounts based on interaction, our “Top Tweeters” (mentions and replies, but not retweets) are as follows and show that Horwath garnered the most discussion over the weekend, followed by Hudak. McGuinty was not discussed as much this weekend by name.

Top Shared Links

1. Similar to the previous week, an attack site against Horwath tops the shared links
2. The official Dalton McGuinty OLP Facebook page, with multiple videos
3. An OLP ‘rogue’ website comparing the voting record of Horwath and Hudak
4. The official Andrea Horwath NDP website for NDP videos
5. A video that has now been removed from YouTube by the original poster, which was the endorsement of Dalton McGuinty by David Suzuki