Application Programming Interfaces used to be terminology that was reserved strictly for developers. Now APIs are sold online in API stores as commonly as apps in the Apple store. In fact, companies that market APIs like Mashery and Layer7 have recently been bought by tech giants such as Intel and CA Technologies, because of the exponential growth in the industry. Twilio, a company who allows software developers to programmatically make and receive phone calls and send and receive text messages using its web service APIs, has been wildly successful. They recently raised $70 million in D series financing. Programmers use APIs to speed up the development of their applications to plug and play, offering functionality that would otherwise be too difficult or time consuming to develop on their own. Why develop from scratch when someone else has already developed and perfected the code? The value-add is that developers can concentrate on making compelling and beautiful applications.
Nexalogy’s technology is renowned for its ability to take vast amounts of unstructured data and through a proprietary semantic clustering algorithm, clean, filter and synthesize in real time to reveal the most relevant insights. This tech is based on actor network theory and statistical analysis derived from astrophysics. This complex programming is used to identify the main concepts in huge online conversations, to predict or track events and to identify whom the most important publishers or influencers are based on geography, demographics or klout scores..the possibilities are endless.
Here are some examples of what companies and individuals have built using the NxAPI to deliver value.
John Frieda International Hair Products wanted to launch their new line of hair products through an innovative real time online campaign by showing where certain hairstyles and hair colors were trending around the globe.
They challenged the public to tweet their favorite styles and colors and using NxAPI, captured the tweets and plotted them on an interactive map of the world, in real time. At any time you can see which hairstyles are trending in your city and were to buy the products that will help you achieve the chosen look. The application was completely designed by Cossette, John Frieda’s ad agency and seamlessly built using JSON calls to NxAPI. To see the Hair Tracker click here.
Next up is an interactive dashboard to track the discussion in real time at a 3 day live event, the International Startup Festival in Montreal. This dynamic board was projected behind the bar at the festival and was updated every 5 minutes to capture all the tweets that included the festival’s hashtag. Attendees could come by and understand the discussions around certain speakers, and about the festival itself, as well as the topics that were covered, the sentiment, the most retweeted handles and the lexical graph. The logo and colors of the festival were used, and attractive visuals were used from a D3 library.
As social media matures, social data cannot reside uniquely in monitoring tools, instead it must be integrated into the workflow of organizations and become part of their databases and used for marketing, sales, projections, strategy and engagement.
Stay tuned for more exciting apps that we will be featuring and any upcoming hackathons that you can participate in using our API. NxAPI plays nicely with others so mashem up and see what you can create. Come to our gallery to get inspired by our creations. Sign up today to onboard and take advantages of 2.5M free API calls by clicking here.