Nexalogy offers two free ways for you to analyze the concepts, tweets, hashtags, links and people driving the conversation:
1. Our HootSuite app is consistently one of the most popular free apps in the HootSuite App Store. The NexaMe stream in the app offers a visual way to gain insights about the topics and people in your Twitter timeline. The Nexalogy Search stream enables you to dig deeper into a hashtag or search term.
2. If you’re not a HootSuite user, we offer free access to the NexaMe app at NexaMe.com. Login in with your Twitter account and you instantly see data about your timeline.
We’re thrilled that so many marketers, researchers, consultants, journalists and others using it every day.
1. Understand The Obvious, The Potentials, and The Long Shots
The NexaMe app by default shows you an interest map that visualizes the concepts being discussed. (The same is true for the Nexalogy Search streams in the HootSuite app.)
Each concept is displayed in a size relative to it’s importance in the conversation, and the map also shows you the relationship between each concept. These points of connection show how different concepts are related, based on the conversations taking place.
The best way to dig deeper into the concepts is to examine the three categories the app automatically places them in:
The Obvious are the big concepts getting the most discussion. When applied to your timeline in NexaMe, they show what your network is talking about most. In Nexalogy Search, The Obvious represent what’s known about the hastag/word in question.
The Potentials are concepts that are not yet as big as The Obvious. They have enough momentum that they could begin to set the agenda. In short, they have potential to blow up.
The Long Shots are just surfacing, and have only garnered brief mentions in the period analyzed. They may grow, or go nowhere. These could be the early signals worth paying more attention to.
You can click on the category buttons to show or hide the relevant concepts. This gives you an easier way to investigate the concepts. Here’s where the buttons are located in the HootSuite app (hover over the red dots for more information):
Now you’re ready to go to the next level and examine the tweets behind each concept.
2. Know your nodes
Each concept can provide you with interesting additional data. If you see a specific concept of interest, click on it.
This highlights that concept and any connected to it. You can now click the View Tweets button to see all the tweets related to that cluster. (Click the red dots below for more information.)
This is a great way to dig into the Potentials and The Long Shots to see what you might be missing. (You can zoom in and out of the interest map by rolling your mouse wheel, and you can move the map around by clicking and dragging.)
Note that you can select multiple nodes at the same time, but if you do this the app will only show tweets that include all of the relevant terms. So unless you’re looking to combine clusters of concepts, be sure to unselect a concept before you move to the next one.
3. Follow the links
Some of the most useful information is contained in the Analysis tab of the HootSuite app. Among other data, it shows the concepts and hashtags that are most of interest in your timeline or search.
You can also click anywhere on the timeline graph at the top to see the tweets for that specific moment in time. (This information is all displayed right on the main page of your NexaMe results if you use NexaMe.com.)
One of the most useful data points is the list of the most frequently tweeted links. This enables you to connect content from else where with what people are talking about. At the very least, it’s a great way to learn more about concepts being discussed, and to discover links that you may also want to share.
Here’s an example from the HootSuite app (NexaMe.com displays all of the links and other information on one page):
4. Connect people with the concepts
With the concepts identified, you can now relate them to the people who matter most. View the Suggested Connections to identify and follow new and emerging influencers on a given topic, or in your extended network. You can also see the most active, engaged and retweeted people users as well.
This puts the influencers right in front of you, offering you a list of people to follow and connect with.
To access these features in the HootSuite App, just click on the Connections button in the NexaMe of Nexalogy Search streams. Then use the drop down menu to select which user group you want to view. Here’s how:
5. Refresh often to stay on top of trends
Each time you open the Nexalogy tab in Hootsuite, or go to NexaMe.com, we pull in fresh data. Nexalogy delivers the most recent 1,500 tweets, or results from the past 7 days, whichever comes first.
This means that you should access the app or website at regular intervals in order to see new results and concepts. This increases the chances that you catch a Long Shot or Potential early on. It also ensures you can track the people and links that matter most.
If you want a more detailed search over a longer period, and with unlimited results, we can help you with that. Get in touch and we’ll make it happen.