This year we headed to SXSW for the fourth time, and in full force. Besides powering SXSW’s safety and security team, like we did last year, here’s what else we got up to.
Day 1 – March 13
We kickstarted the day at Hoot House, where we were fed with breakfast burritos and the best swag. This was followed by a panel where we learnt about Hootsuite’s acquisitions in the past year, as well as a sneak peak of new/upcoming products & features, such as Hootsuite campaigns.
Next, off to W2O Group‘s Digital Brunch we went.
Besides eating and playing with animals, we did get some work done:
The Samsung Blogger Lounge served as Nexalogy’s HQ for the duration of SXSW (one day we’ll have our own house!), put together by our client & partner, Digital Flash. We must say it was a great activation, with all the installations incorporating use of their products. For example, using a Samsung phone to:
- place an order at the juice bar
- design a t-shirt/hat/bandana
- create a GIF
Then back to the Hoot House it was for Hootsuite Labs First Anniversary Party + Social Innovators Cocktail Hour where met lovely folks such as the ladies from Blanc & Otus.
Followed by a rendezvous with fellow Canadians at North of 41‘s welcome reception, and Ben Parr‘s book launch!
Where Meerkat was all the rage. The ladies called it a night, while our CEO…
Day 2 – March 14
We turned a corner from the Austin Convention Center, right smack in downtown Austin to find ourselves in the woods. It was National Geographic Channel‘s awesome activation, where we worked as a team, solving clues trying to escape the cold.
Which was a skip and a hop away from our supplier, Salesforce‘s lounge
All day we were hearing rumours of a place where you could play with puppies, so Naomi & Nicole just had to go check it out. Turns out it was an event put together by 3 dog-centric startups, and local rescue group Austin Pets Alive.
In true SXSW-stuff-your-face-fashion, we attended W2O‘s infamous Geek-a-cue where we were in good company with tractors, haystacks, and brisket, as well a North of 41 dinner.
Day 3 – March 15
We joined our supplier, Simply Measured for breakfast before hitting up Google Fiber‘s location with fellow Montrealer, Sylvain Carle, where we got to try out Google Cardboard (which we found to be very comparable to other VR headsets on the market actually!).
Every corner you turn during SXSW you are bombarded with marketing - Fast Company made a great parody - but here we are, genuinely intrigued by Boosted, a high-powered electric longboard.
And of course we had to pop by Twitter
and finally PwC’s event where we kicked off St Patrick’s Day celebrations early, before ending the night at Tech Cocktail’s Startup Celebration and Off The Grid – a party where phones were banned!
Day 4 – March 16
It was celebrities galore at the Samsung Blogger Lounge – that’s Danielle Brooks AKA Taystee in Orange Is The New Black on the far right.
Day 5 – March 17
We didn’t attend many panels at SXSW, but this was a great one. We learnt how Perfume, a Japanese pop girl band uses data, and even has a GitHub account for fans to create their own visualizations, which could end up being on the big screen at their concerts.
Thanks for a great one, SXSW. Till next year!