A demonstration of how Nexalogy Environics’ approach to social media intelligence can help with brand and product strategy.
Sarah Palin, October 20
October 31, 2008 – 12:14 pm
One of our most popular products is something we call a Conversation Capture. A Conversation Capture is an analysis of the entire blog-based discourse related to a particular subject. Our more advanced products are generally built with the intention of doing comparative analyses between, say, issues or brands or product features/benefits. For a Conversation Capture,
Radian6 in the Globe today
September 23, 2008 – 12:12 pm
There’s a great article in the Globe today about Radian6: Starting at the top. Radian6 is a Fredericton NB startup that provides advanced blog monitoring services. Nexalogy uses other data sources to do our primary analysis work, but Radian6 is a very nice compliment to what we do, and we’re happy to be able to use such
Following the Canadian election online
September 11, 2008 – 12:09 pm
There are quite a few good resources to help you follow the online face of the current Canadian Federal election campaign, but probably the most comprehensive set of tools has been built by our friends* at the Infoscape Research Lab in Toronto, who have built a really interesting suite in partnership with the CBC’s Ormiston Online. My
Blogs and elections: a look at Obama/McCain 2008
September 3, 2008 – 10:53 am
With the US Political Convention season in full swing, we thought we’d present a short demonstration of how Nexalogy’s blogosphere analysis can shed light on the discourse related to political campaigns, candidates, and issues. In mid-July, we performed an analysis of the English blogosphere related to the upcoming US Presidential election. We focused specifically on
The “reach” question
May 20, 2008 – 10:45 am
One of the key questions we get when we present our services to potential clients is, “how many people really blog, though?” and, “Do people – ‘real’ people – really pay attention to blogs?” At Nexalogy we don’t make quantitative claims about the extent to which the blogosphere is representative – in our work, this
Some take-away thoughts from Webcom Montreal
May 15, 2008 – 10:37 am
Here are some impressions I had related to the talks I saw at Webcom Montreal 2008: Early in the day I listened to Andrew McAfee‘s talk about Web 2.0 in the enterprise. He laid out the case for the Enterprise 2.0 very clearly, emphasizing the importance of weak ties in the pursuit of individual knowledge workers’
Webcom Montréal 2008
May 15, 2008 – 10:35 am
Claude and I spent a great day yesterday at Webcom Montréal 2008. The program chair for Webcom Montreal is Claude Malaison, and as usual he put together a very good event with a schedule packed full of interesting keynotes and well-chosen conference sessions. There are too many people we met to single them all out in
Blogs in the enterprise
April 23, 2008 – 10:29 am
This morning, Claude and I went to a breakfast mini-conference hosted by the AMM-PCM (the Association marketing de Montréal) at the HEC: Les blogues d’entreprise en 3 temps. The conference was very well put together and considered three themes: business transparency, blogs and authenticity, and the risks associated with employee blogging. Sometimes events like these in
Silobreaker launches at Demo 2008
January 30, 2008 – 10:05 am
The world-famous DEMO conference has been held for the last couple of days in California, and as always, there have been dozens of interesting product launches. Most interesting to us is the launch of Silobreaker‘s corporate ASP model (and, really, a relaunch of the site itself, which hasn’t attracted nearly the attention it deserves). Silobreaker is a
