Nexalogy Environics employs advanced semantic data mining techniques to quickly and accurately process the large amount of data available in the social media landscape. Our analysis is based on co-word analysis and Actor-Network Theory, which we use to identify and interpret vital networks communicating online.
These proprietary methodologies allow our trained content analysts to precisely interpret the semantically analyzed database. We use a customized combination of computer and human analysis to compliment our client’s unique needs.
Our findings enable our clients to answer questions such as:
- What are the positive and negative attributes that are associated with your product?
- What themes are most often associated with your business? How – and how much – are these themes discussed? How has this evolved over time?
- How should your organization be positioned in the market with respect to other players?
- Who is the audience for your product? What kind of reactions are they generating?
- Who are the opinion leaders in the blogosphere related to your company?